Following a thorough study of the hotel and the brand, as well as relevant information on the destination, we prepare a tailor-made strategic plan including different actions to be taken, in order to introduce the client to the Brazilian market, and display its qualities. This plan includes:

  • Actions toward selected travel agencies and tour operators based on client’s profiles, through visits, mainly in São Paulo and Rio de Janeiro (the 2 main markets of the country), permanent calls, internal sales trainings, release of newsletters with packages, promotions and news to our data bases, organizing events and famtrips, as well as booking support, special requests and help on punctual troubles
  • Actions toward press and digital media, bloggers and opinion leaders, creating and distributing releases, being available for contact and visits, identifying opportunities for brand visibility, organizing accompanied press trips, following up actions and negotiations for potential partnerships
  • Keeping contact with Wedding Planners and corporate incentive companies
  • Participation in major related Fairs, Workshops and events
  • Actions addressed toward the final client through Key Partners social networks (Facebook and Instagram), exclusive events and selected opportunities
  • Searching and developing strategic partnerships to enhance sales, promotions and brand visibility
  • Periodic information on the economical and political scenario in Brazil, as well as trends and news related to local luxury tourism
  • Assisting hotel executives visiting Brazil, by selecting meetings and organizing agenda, briefing scheduled travel agencies and operators, organizing small events during their stay, and being available for assisting them on the necessary

Sales and Marketing Missions

If the decision of hiring representation is not yet defined, we suggest a “tasting” of the Brazilian market and Key Partners services. That would be done following a Plan, prepared and followed-up by our team, which includes some days staying in one or two Brazilian cities, covering:

  • Scheduling visits to selected travel agencies and tour operators
  • Meetings with the most influential media and opinion leaders in the country
  • Exclusive events for direct clients
  • Publicizing launchings and news
  • Sales trainings for selected travel agents and operators
  • Attendance to fairs and other related events

Assistance on Marketing & Sales new projects or strategies

Brazil is such a broad country with 70% of its GDP concentrated in 2 or 3 States, and presents a great potential of demanding travelers with good purchasing power yet to be discovered. Those are the perfect ingredients for developing new business opportunities.

Therefore, to realize this potential it is crucial to get the right contacts for each stage of a new Project. Key Partners is prepared to assist your hotel by finding the right people and companies tuned with your profile, making easier the access to the Brazilian market.